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New Justina Blakeney Stationery, Calendars and Gift items are here!

When I was 28, I moved to New York City after living in Italy for seven years. The rhythms in New York were very intense, and basically a total 180 from what I had been used to in Italy (2 hour daily siesta anyone?). I learned very quickly that in order to make ends meet, I would have to hustle up in a big way. So I basically took to Craigslist and applied for all kinds of gigs. Within six months, I was a DIY editor for a little indie magazine, I was tutoring in Italian, I thrifted clothing and resold them to the Buffalo Exchanges of the world, I was working on a craft book series for Random House, and I was teaching myself how to use the Adobe programs. Six months later, I had a small handful of clients that had hired me for various graphic design projects. I was designing business cards and websites mostly, and eventually I worked my way up to designing logos and brand identities.

I stayed in New York for two years working these gigs before moving back to Los Angeles to be with my then boyfriend (now hubby) Jason. When I moved back to L.A. I started this blog. It was 2009. I was still doing graphic design stuff as my main gig, but I started to get more and more interested in home decor and slowly began getting hired for small interior design projects as well. After a few years of working as a freelance design consultant doing both graphic design and interiors I started to realize that my favorite part of the gig was designing products for home and life. It combined my love and passion for graphic design and interior design in a perfect way, and allowed me to be super creative. I really loved the process turning an idea into a real-life product — it brought me SO MUCH joy. But I had NO CLUE how I’d begin to create my own products if that was the direction I wanted to take my business in.

I spent a lot of time browsing the home and lifestyle sections at Urban and Anthro, small Silverlake boutiques, and museum gift shops. I’d always look at the calendars, date books, and journals and dream about the day that I’d have my own product lines featuring my print designs. It didn’t seem like a huge leap from what I was already doing, especially since I was designing a lot of packaging and other printed matter for clients. The thing was that I couldn’t really wrap my brain around how to get something like that going for myself–finding printers, having some kind of warehouse situation, setting up wholesale accounts, and getting stuff into stores. It seemed like a lot and I didn’t really know where to start.

Well, it took about eight years from when I first had this dream, but now I have product lines in a  lot of different categories and I’m living that dream. And still, this latest collection of calendars, date books and planners somehow feels like an exclamation point in my career. For so many  years, I dreamed this dream. Creating paper goods felt simultaneously within reach, but somehow totally out of reach as well. So this is a graduation of sorts for me because I did it!

The way that I was finally able to make it happen was by working with Studio Oh! who got in touch after having seen my prints on my Instagram.  They handle production and distribution which allows me to focus on what I love (design and marketing) and now, sometimes when I walk into the Urbans and Anthros and Silverlake boutiques of the world, I get to run into my own designs. I imagine it’s similar to a feeling a musician has when they hear their songs on the radio for the first time–and it NEVER gets old.

I think this serves as a good reminder that manifesting dreams is possible — but that it takes time, hustle, learning curves, set backs and finding the right folks to fill in your gaps (and vice versa). Also, it’s so important to just keep on creating, even when the end-goal (or how your end-goal will be reached) is opaque. I have more than 300 prints in my library from the last 10 years of just creating — if you do this, when you do find the right people to help turn your vision into reality, you are ready to dive in. Also, all of this has become a reality because of the support over the years from you all, my audience, who helped me build a brand. You helped me demonstrate to potential partners that there is, indeed, an audience for WILD designs full of color, life, and personality. So thank you for that.

You can shop our new collection here, and if you have a shop and want to carry the new Justina Blakeney in your shop, you can get in touch with Studio Oh! right here.

Alternative Text Justina Blakeney

Designer, artist, stylist & mama. Founder and CCO at The Jungalow. Crazy for color, pattern and plants!

11 responses to “New Justina Blakeney Stationery, Calendars and Gift items are here!”

  1. Irati says:

    Congrats! I have been following your blog since the early days and I am so happy seeing you grow like this!
    You are talented and hard working, a true inspiration. Keep at it!!

  2. Denise Mosqueda says:

    This gives me hope and inspiration in a time I feel I need to pursue my passions! Love colors, textiles, fashion, and wild prints! Thanks for sharing your atory!

  3. Denise Mosqueda says:

    This gives me hope and inspiration in a time I feel I need to pursue my passions! Love colors, textiles, fashion, and wild prints! Thanks for sharing your story!

  4. Analia says:

    This is a great story, your work is amazing, and living the dream rules! I take a lot of time out of my day to thank for living the dream myself… it’s a kind of meditation and a way to dive in inside myself (and the universe?) to keep track of this wonderful miracle life is. Congrats!!

  5. Niky says:

    Thank you for such a wonderful post. It came at a moment in time where I was literally asking the universe for a sign of my life. It’s the middle of the night and I found myself on your site because earlier today I came across your instagram page and was so taken aback by your use of colors and patterns. I was on it for almost an hour! I can’t recall the last time I’ve enjoyed myself in someone’s work. You’ve gained a new fan!

  6. Annemarie Joseph says:

    Beautiful!

  7. Christy Almond says:

    You deserve all and more! Beautiful person, beautiful products!!

  8. You deserve all and more! Beautiful person, beautiful products!!

  9. McKenna says:

    I am incredibly thankful for stumbling upon your Instagram a few years ago, I’m obsessed! Following your journey through your blog gives me incredible inspiration to pursue my own dreams of interior design. The world needs to see more strong and beautiful women like you be successful in their fields. Thank you for sparking the fire of my personal aspirations. I have been struggling for a long time to discover what truly makes me happy and your blog and Instagram feed inspires me every day. Thank you.

  10. Antonella says:

    Hi Justina,
    love your stationery line and was wondering if you have 2019 planners with the week starting on monday. It seems not from what I can see on the website but I’m not sure.
    I know that it’s how you do it in the US but in Europe it’s really weird to split the weekend in two. Could you maybe consider it for next year? Thanks a lot!

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