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Getting Hygge with it.

Justina Blakeney to launch wallpaper with @hyggeandwest !!

If you’ve been hanging out at the Jungalow for a while, than you may know that I’ve been playing with patterns for years. I was self taught in this arena and have unorthodox methods of creating patterns so I was VERY intimidated at the thought of putting my patterns to use on real, live accessories for the home. I knew I could design a cool pattern for a blog post, but would it work for the ‘real world’ too?? Would I know how to make the print-ready files? How would I figure out about scale, repeats, file formats, oh my!! I felt out of my element but creating a home collection has been my dream for so long that when faced with a real opportunity, I knew I had to take a leap of faith…

Justina Blakeney to launch wallpaper with @hyggeandwest !!

And now, about six months since I took that leap, I have some eggs that are about to hatch. Very exciting eggs, I might add. My first wallpaper line for the inimitable Hygge & West will launch in about a month, and, quite honestly I can’t believe it’s actually happening.  My designs will be right there along with designers I truly admire, from Rifle Paper Co. to my girl Oh Joy!.

I have learned a TON along the way, too. Since Hygge and West screen prints all of their papers by hand, I had to learn to design my patterns using very limited color palettes.  As someone whose aesthetic is largely based on layering color upon color upon color, this was no easy feat. Working with Aimee and Christiana (the owners of H&W) was wonderful–they are super knowledgeable and have great taste. In the end I designed over 30 patterns to get to the five designs that we will be launching with. It was an arduous but very gratifying process.

Once we all agreed on which designs were the strongest, I made one of the smarter moves I’ve made this year and hired a designer to help prep all the files for the printer.

Justina Blakeney to launch wallpaper with @hyggeandwest !!

Justina Blakeney to launch wallpaper with @hyggeandwest !! 

…and her name is Ida.

Just kidding. But Ida was very helpful in critiquing and in deciding which design she wants installed in her bedroom. My badass designer (I love you Jesenia!!) did all of the super technical work to make sure that all of the line-weights were perfect, all of the repeats were done correctly and helped with the scale, angles, fine tuning. It’s a very mathematical process and makes my head spin a little, I’m not gonna lie.  This was a great lesson for me. I didn’t have to know how to do it all myself. It’s OK not to DIY every darn thing. The more my business grows the more I learn just how important delegation is–even the design stuff that I’m used to figuring out and taking care of on my own. My wallpaper (and my sanity) is MUCH better off in the end.

I haven’t seen the finished papers yet, they are being printed as I type and we are shooting the lookbook images this week in San Francisco. I’m CHAMPING AT THE BIT to see, touch, smell, share and then install my new line of wallpaper at the Jungalow.

Stay tuned for more news on the wallpaper and product design front and be sure to check the IG where I’ll be ‘gramming sneak peaks from the shoot in SF this week :D. It’s about to get VERY jungalicious up in here.

Top photo by Danae Horst.

Alternative Text Justina Blakeney

Designer, artist, stylist & mama. Founder and CCO at The Jungalow. Crazy for color, pattern and plants!

18 responses to “Getting Hygge with it.”

  1. Jennfier says:

    yay! can’t wait to see the final product

  2. Sarah says:

    Oooooh, I’m excited, too! Such magic to see a design you made turn into something bigger, and available for others to enjoy.

  3. Kim says:

    LOVE LOVE LOVE LOVE. Can’t wait for the big reveal!

  4. george says:

    Fabulous kick off for the week ! GO JB! Cant wait to see more! Will be definitely be oogling Instagram in anticipation!

  5. Haley says:

    Awesome! Congratulations! I can’t wait to see the final product.

    Any chance you’ll come out with some fabrics with your patterns in the future?

  6. Danae says:

    Ahhhhh! Can’t wait to see these in real life!

  7. Sabrina says:

    I am so excited about this!! I can’t wait to see your patterns used in more things. Love your style, finding a designer like you was like coming home again!

  8. jen says:

    So exciting! Can’t wait to see the designs, I LOVE your aesthetic so much!

  9. Melanie says:

    Awesome!! Looking forward to seeing the real deal! Have fun at the shoot.

  10. aprilneverends says:

    Oh wow, that’s exciting! Congrats, and I will be waiting impatiently to see your designs. I love Hygge and West, even though mostly in theory-wallpaper intimidates me a bit, even though I spent half of my childhood surrounded by it, and loved it too. But I look at it A LOT. I Pinterest it to no end. I remember your bathroom wallpapered in Otomi pattern..I was so happy and surprised, because that was the same exact wallpaper I was gonna use in my bathroom(but I chickened out of it, or so it seems. sigh)

  11. I’m back in the blogosphere and SO happy to hear this for you! You amaze me every day! x

  12. Tonia says:

    I’m waiting…I need about 3 rolls, maybe 4

  13. That’s
    a nice for tips to Interior Design suggestion. Thanks’ to it.

  14. jen says:

    Hi Justina! I’m revisiting this post because I am very anxiously awaiting the release of your H&G wallpapers! Just wanted to know, is that amazing green leafy one in the first picture going to be available as well? That is the best wallpaper I’ve ever seen in my life!

    Keep up the amazing work!!! :)

    Jennifer

    • Anonymous says:

      I am also super curious about the green leafy wallpaper in your studio? Your taste is amazing and I would love to know where you found it.

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