Behind the scenes with Hygge and West
I flew up to SF last week to see, touch and shoot my wallpaper line with Hygge & West for the first time. The line launches next month and seeing the paper IRL and meeting the H&W owners Christiana and Aimee was really, really exciting.
We shot at this gorgeous studio called Studio 9. The space was bananas I kinda wanted to do cartwheels all the way down it…those windows?!! Gah!!
The setup was legit. When I saw the ‘floor boards’ they had to make the floors look like herringbone, a lightbulb went off. Very smart.
We made a pitstop at the SF flower market and I found this amazing cactus. I actually brought him home with on the plane–the guy at security had a good laugh when I sent him through the X-ray machine.
I’m so excited about the collection, and about covering my whole home in these designs. Featured here is Nana (the banana leaf/feathers design) and Vitamin C (the one with the oranges). I have three other designs that I can’t wait to show you and they are all coming in a handful of colorways. Seeing my designed product come to life is probably the most exhilarating part of my career thus far…To keep up with the wallpaper collection, check the #WallpaperByJustina hashtag on Instagram.
Photos by Danae Horst