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Behind the scenes with Hygge and West

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I flew up to SF last week to see, touch and shoot my wallpaper line with Hygge & West for the first time. The line launches next month and seeing the paper IRL and meeting the H&W owners Christiana and Aimee was really, really exciting.

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We shot at this gorgeous studio called Studio 9. The space was bananas I kinda wanted to do cartwheels all the way down it…those windows?!! Gah!!

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The setup was legit. When I saw the ‘floor boards’ they had to make the floors look like herringbone, a lightbulb went off. Very smart.

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I shipped a bunch of my props to style the shots with, to make the wallpapers look and feel (even more) jungalicious.  behind-the-scenes-hygge-8

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We made a pitstop at the SF flower market and I found this amazing cactus. I actually brought him home with on the plane–the guy at security had a good laugh when I sent him through the X-ray machine.

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I’m so excited about the collection, and about covering my whole home in these designs. Featured here is Nana (the banana leaf/feathers design) and Vitamin C (the one with the oranges). I have three other designs that I can’t wait to show you and they are all coming in a handful of colorways. Seeing my designed product come to life is probably the most exhilarating part of my career thus far…To keep up with the wallpaper collection, check the #WallpaperByJustina hashtag on Instagram.

Photos by Danae Horst

Alternative Text Justina Blakeney

Designer, artist, stylist & mama. Founder and CCO at The Jungalow. Crazy for color, pattern and plants!

11 responses to “Behind the scenes with Hygge and West”

  1. Danae Horst says:

    This was such a fun shoot! Can’t wait until the wallpaper is out for everyone to see!

  2. leigh says:

    i love your blog. i look forward to checking for a new post every morning. you keep the content fresh and inspiring and there is nothing contrived about it. it’s super refreshing. also the new thing i’m saving up for is the Nana wallpaper for my foyer. LOVE it. keep the prints coming! :)

    • Justina Blakeney says:

      Leigh–THANK YOU!! it can be hard work creating content for the blog everyday and you have no idea how nice it is to hear that you look forward to seeing it everyday. It’s truly appreciated. Also, SO excited that you love Nana. So do I :) wait till you see Aja, Cosmic Desert and Fez, too :D. Hugs, ~J

  3. miranda says:

    oh wow! that is very exciting! i love their papers. i am obsessed with banana leaves. love that print.

  4. Nicole says:

    I am so happy for you! You are so inspiring, what great talent. I am definitely buying your products and I look forward to all your posts. I could only imagine that seeing your designs come to life is something words can’t describe the feeling. Congrats! Many more blessings.

    You rock!
    Nicole

  5. Evie says:

    Jungalicious indeed! ❤️

  6. […] You are currently renovating your new Jungalow by the River. Can you give us a sneak peak into how you’re using colour? We have dark green Moroccan mosaic tiles with copper accents in the kitchen. The colour combo makes me happy when I’m cooking and the tiles are so glossy that the colors change pretty dramatically as the light changes through the day. In our TV room we’re doing a teal and brass combinations and we have plans to wallpaper that entire room with a teal and gold wallpaper from my new wallpaper collection with Hygge and West. […]

  7. […] with Aimee and Christiana (the amazing ladies behind H&W), picking colors and colorways, and flying up to SF to help style and shoot the papers, 22 (yes TWENTY TWO!) wallpapers are now available to choose from, and holy smokes, are they Very […]

  8. […] Source : 1/2/3/4/5/6/7/8/9/10/11/12/13/14/15/16/17/18 […]

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